I read an article this morning that emanated from Deolu Akinyemi and has his permision to share it. For your information a new vocabulary has been added to our national rebranding drive. Enjoy the read.
What I want to write today is an article I will love you to pirate. I’ll like you to dub it, and put it on your blog post. Modify it if you like, give me credit if you want, or give me none at all. They say we’ll achieve a lot more if we don’t care who gets the credit.
I have refrained deliberately for a long time to make any comments about our National Rebranding exercise. I hope I will be able to say what boils in my throat and wrists tonight, without making too much reference to it. For all it’s worth though, I think the fundamental error I can see, is that Nigerians have not been made to own it, and hence rather than having people championing it, and helping others buy in, what we have is criticism and condemnation by the same people who would have been it’s champions.
Having said that however, I have a proposition of an exercise that we can own as Nigerians. It’s a simple idea and it came as a fallout of a discussion that ensued in my office yesterday. It’s an answer of what we can do to focus our leaders on the problems that we have as citizens and to assist them in giving it the attention it deserves. We no longer need any assitance from any source to know that our most crucial problem in Nigeria is Leadership! If we are all on the same page in this realization, then our efforts towards a better Nigeria must be channeled to support, focus and direct our leaders.
I remember shortly before the elections last year I wrote an article I titled, “Power is all we need!” I pleaded with our would be leaders not to promise us roads or education, but to promise us just one thing - Power! That if in any leaders 4yrs we can celebrate 1yr of uniterupted power supply, then we should imortalize that president. Haven been to Egypt now to watch tombs, I say we must do the same, but before they die however.
First for the nation, then the states, then our local governments. Once we have a new president for example, we should as a nation analyze our most significant problem that we want solved in his or her tenure. After we have agreed on this problem, we should then go ahead and give that problem the same name with our president. We should substitute the name of our leader with this problem in our conversations, in our articles in newspapers, in our slang’s, in our music and drama. We should do this per state and per local government as well.
Let’s say for example that we have discovered that our biggest problem in Nigeria is Electricity, and for example that our president’s name for the tenure was Yaradua. Then everytime light goes, every time we are in darkeness, everytime we have any issues, our conversations should be like this.
When it is bad as it is - “Chai, Yaradua has gone again”, “Ah, we have not had Yaradua for the last 2 days”, “This Yaradua is so unstable”, “Ah what did we do today oh, we have half Yaradua today”,” What’s wrong with you, you are complaining that you haven’t seen Yaradua for 3 days, what about people that haven’t seen Yaradua for one year! or ever!”, “I wasn’t able to do it overnight, because Yaradua kept fainting”, “We have been using Yaradua as backup to our Generator”, “Iron your shirts, Yaradua may soon go oh”, ”
When this start becoming good - ” Up Yaradua!”, “Yaradua is really trying oh, we are not where we want to be, but we are far from where we were”, “Yaradua has been consistent for the past 24hrs”, “Ah, we need to celebrate 1yr of uninterrupted Yaradua”, “Yaradua is so much better these days”, “With Yaradua so constant, Nigeria is really becoming the most desirable nation to live in on earth”. “Yaradua is constant in all the states of Nigeria and the structures are in place to get Yaradua into all the local governments.”
Can you for your own new ones?
If we keep speaking this way, our leaders will know that we mean business with our desire for solutions. The next president will also know that one critical unsolved problem will bear his name until it’s solved. I recommend, that whichever president fixes electric power be given the opportunity to forever bear the same name with electricity in Nigeria and be forever immortalized in the lips and minds of Nigerians. The same for every future identified problem. A similar approach should be taken to the state levels. Whatever problem we align and identify must be instantly changed to the name of the Governor. If the issue in Lagos for example was Transportation and assuming the Governor was Fashola, then by now, people should be saying “Fashola is getting better in Lagos now”, or ” I entered one wrong fashola and they collected my phone and laptop.” or “Big Fashola (BRT) is actually making life easy for Lagosians”. We can identify the states one by one and identify the problems that need to be solved and replaced with their name.
My people say that whatever hurts one, must be primary in one’s conversation - “Oun to ba duni lo n po loro eni”
If you use this on your blog, just put a litte comment here saying you are using it so I can follow on to your site and register my solidarity. I think this is something that we the people can own and gradually take things to the way things should be. We deserve more than what we are getting, and UNTIL we the people are clear about what we want and about our commitment to make sure it happen, then nothing happens. Let’s make this happen!
Now I really need to sleep before Yarauda’ goes!
March 25th, 2009 at 12:30 pm
Yaradua performed during the night today, but went back into hiding in the early hours of the morning. Guess half bread is currently better than Chin-Chin.
I long for the time when Yaradua will be constant and consistent.
March 29th, 2009 at 2:21 pm
Wow!!! this sounds like a really “crazy” idea, but you see, I do believe that if we must actually solve Nigeria’s problems, we need to make such “crazy” and unconventional moves as this. History itself gives us proof that this works, IF we can keep at it and not slack. Great idea!
By the way,I’d to stay back after church service today to do some work (including this) because obviously, Yaradua might not (infact, WONT) be in my house till only God knows when. hahahahah - this should work.
April 20th, 2009 at 5:59 pm
Democracy is the backbone for the sustenance of other forms of development, be it economic, political, educational, scientific, or technological. It should be noted that elections dictate how politically stable a democratic nation is and can make or mar the image of any political entity, Nigeria inclusive. Therefore one basic fact that must be established is that when there is no free-and-fair election, there can never be a true democracy. Meanwhile, the Nigerian media has proven that election is not a show of “popularity” but rather a quest for solidarity. This in turn threatens the citizenship of the individuals in a particular country. There has not been a pragmatic approach to the economic and political challenges of the Nigerian polity in terms of reforms.
So far, youth restiveness in Nigeria has been the result of government’s insensitivity to their call for equity and justice in the management of the country’s natural resources. For instance, the agitation in the Niger-Delta creeks here in Nigeria has been orchestrated by the lack of government’s physical presence in terms of infrastructure. Up till now, there are no good roads, electricity supply, communications, schools, hospitals, and security. “Batons of neglect” for these communities have been passed by successive governments. And now in the twenty-first century, some states still have to fight over federal allocations to them. The Nigerian government must not make foreign exchange earnings at the expense of developing the future leaders – the youth. True federalism must take its full course if Nigeria is to be a force to reckon with in the world.
April 21st, 2009 at 12:53 pm
@Ayodele Osho.
“Meanwhile, the Nigerian media has proven that election is not a show of “popularity” but rather a quest for solidarity. This in turn threatens the citizenship of the individuals in a particular country.”
I have never given it a thought, how true it is, you just nailed it. I may or may not like the PDP led government, but if the other party’s candidate is not sound should I still show solidarity because I want PDP out of the way? I think we should begin to take on our political leaders one-on-one, on the basis of what they have to offer rather than the sentiment of which political party they belong.
Well said Ayo, thanks for your thoughts.
April 24th, 2009 at 9:28 am
The great statesmen of the past saw themselves as heroes who took on the burden of their societies’ painful journey from the familiar to the as yet unknown. The modern politician is less interested in being a hero than a superstar. Heroes walk alone; stars derive their status from approbation. Heroes are defined by inner values; stars by consensus. When a candidate’s views are forged in focus groups and ratified by television anchorpersons, insecurity and superficiality become congenital.
~ Henry Kissinger in Years of Renewal