Certain principles and values guide the actions of people who start and sustain successful enterprises.
Over the past years, series of interviews with successful entrepreneurs from a wide variety of highly profitable and trend-setting enterprises have been conducted. This research has revealed the unique patterns of thinking and planning, the distinctive mindset, of these individuals.
The unique mindset of the entrepreneur includes sixteen clearly-defined attitudes, perceptions and principles. To convey how this mindset works, sixteen first-person statements—components of an on-going, internal dialogue has been formulated. These statements of mission guide the entrepreneur’s action agenda. They form the mental template that enables him or her to rise from the trenches and realize the highest objectives.